Should You Outsource Your Telemarketing Requirements?

Telemarketing is the backbone of a majority of companies today. When products and services need to be marketed outside the walls of traditional marketing practices, the use of the telephone usually comes to the fore. 

Telemarketing is also called inside sale. It is a form of direct marketing where sales representatives call prospects to buy a particular product or service. While telemarketing includes web conferencing, the use of the phone is its main and most common element in making a successful sale. 

There are different categories filed under telemarketing. These categories are lead generation, sales, outbound marketing and inbound marketing. 

Lead generation is a process of gathering pertinent information about a prospective buyer. The name, the industry the person belongs to and contact details are the goals of lead generation. 

Sales is the process of persuading a prospect to buy a product or a service that is being marketed. 

Outbound and inbound telemarketing operate differently from one another. Outbound telemarketing is a form of proactive marketing where prospects and existing customers are directly contacted for a sales pitch and other sales-related requirements. 

Inbound telemarketing is the accommodation of incoming calls such as orders and requests. The rate or the number of inbound calls is usually a reflection of how effective an advertising or a publicity program fares. When more people call, it means that the advertising and publicity strategy were well-received. 

The question if you should outsource these telemarketing requirements can be answered wholly in the affirmative. 

Regardless of the category of telemarketing your company requires, telemarketing is both repetitive and essential. It is repetitive since it cannot be assumed that 10 out of 10 phone numbers a telemarketer calls during the day will yield into a successful sale. The process of making a call hoping at least one will convert into a sale is a long and repetitive process. 

Outsourcing telemarketing requirements provides that air of certainty. For as long as there are more than 10 offshore telemarketers calling at least 10 prospects a day, the statistical probability that one call will convert into a sale goes high. 

Instead of having your in-house employees in charge of your telemarketing requirements, outsource telemarketers instead. You can have your telemarketing procedures running round the clock even if you are officially closed for the day on your side of the globe.

Outsourcing telemarketing lets you free up your time and channel these instead on other income-generating aspects of your company. Telemarketing is income-generating also, but not the same as the other processes in your company that you cannot possibly delegate to other people. Telemarketing is a process in your company that you can have someone do for you with confidence. 

Moreover, since the majority of telemarketing transactions takes place over the phone, transitioning your telemarketing requirements to an offshore facility can be done with ease. Investing on the needed infrastructures may cost quite a sum on the upfront, but the benefits of outsourcing it will keep flowing in the company from that point.

With the peaks and valleys your company will be faced with, you need a solution to address it at the most cost-effective level possible. Outsourcing your telemarketing needs is one.