Should You Outsource Your Telemarketing Requirements?

Telemarketing is the backbone of a majority of companies today. When products and services need to be marketed outside the walls of traditional marketing practices, the use of the telephone usually comes to the fore. 

Telemarketing is also called inside sale. It is a form of direct marketing where sales representatives call prospects to buy a particular product or service. While telemarketing includes web conferencing, the use of the phone is its main and most common element in making a successful sale. 

There are different categories filed under telemarketing. These categories are lead generation, sales, outbound marketing and inbound marketing. 

Lead generation is a process of gathering pertinent information about a prospective buyer. The name, the industry the person belongs to and contact details are the goals of lead generation. 

Sales is the process of persuading a prospect to buy a product or a service that is being marketed. 

Outbound and inbound telemarketing operate differently from one another. Outbound telemarketing is a form of proactive marketing where prospects and existing customers are directly contacted for a sales pitch and other sales-related requirements. 

Inbound telemarketing is the accommodation of incoming calls such as orders and requests. The rate or the number of inbound calls is usually a reflection of how effective an advertising or a publicity program fares. When more people call, it means that the advertising and publicity strategy were well-received. 

The question if you should outsource these telemarketing requirements can be answered wholly in the affirmative. 

Regardless of the category of telemarketing your company requires, telemarketing is both repetitive and essential. It is repetitive since it cannot be assumed that 10 out of 10 phone numbers a telemarketer calls during the day will yield into a successful sale. The process of making a call hoping at least one will convert into a sale is a long and repetitive process. 

Outsourcing telemarketing requirements provides that air of certainty. For as long as there are more than 10 offshore telemarketers calling at least 10 prospects a day, the statistical probability that one call will convert into a sale goes high. 

Instead of having your in-house employees in charge of your telemarketing requirements, outsource telemarketers instead. You can have your telemarketing procedures running round the clock even if you are officially closed for the day on your side of the globe.

Outsourcing telemarketing lets you free up your time and channel these instead on other income-generating aspects of your company. Telemarketing is income-generating also, but not the same as the other processes in your company that you cannot possibly delegate to other people. Telemarketing is a process in your company that you can have someone do for you with confidence. 

Moreover, since the majority of telemarketing transactions takes place over the phone, transitioning your telemarketing requirements to an offshore facility can be done with ease. Investing on the needed infrastructures may cost quite a sum on the upfront, but the benefits of outsourcing it will keep flowing in the company from that point.

With the peaks and valleys your company will be faced with, you need a solution to address it at the most cost-effective level possible. Outsourcing your telemarketing needs is one.

3 Reasons Why You Should Outsource Your Content Writing Requirements

Just as more and more companies offer their services to companies by virtue of outsourcing, the options on what kinds of services or jobs to outsource vary as well. While outsourcing call centre services have been the trend for a decade (and more) already, outsourcing web content writing is also gaining momentum. Thanks to the demand for websites, outsourcing web content writing has yet to keep up with pace. In this article, the 3 reasons why you should outsource your web content writing requirements will be discussed. 

• Outsourcing will help you find your voice

It is true that no one knows your business better than yourself. You are the founder, director and owner so it follows that if there ought to be one person to write your website, it has to be you. But that is not necessarily the case.

You may know the words to include in your website – your business’ history, vision, mission, products and services – but if you do not outsource your web content writing requirements to people who do so professionally, your website may look like an encyclopedia page.

The beauty of outsourcing a web content writer is they know what to highlight from all the details you want to reflect on your website. You can have great website content. And they – the web content writer you will outsource - do not need to be an insider. You just need to give them the facts and they will do all the talking. 

• Outsourcing will give you a fresh perspective

You will be surprised at how an outsider can view your business from his perspective. Outsourcing your web content requirements may be the answer to a perspective that works all along.  

In coming up with a website for your business, what is most essential is how it appeals to your audience more than how it appeals to you. You may know your business inside and out, but that does not mean that the audience you are targeting will think of it great equally. An outsourced web content writer will not only help you provide a fresh perspective, but a perspective that will be most appealing to your audience. 

• Outsourcing will take care of the minor details

Since an outsourced web content writer is all about writing great copy for website appreciation, contracting their services mean they will be able to proof your website copy and free it from errors on grammar and spelling to name a few.

Website content needs to be crafted well. No excuses. A website with errors is a website that loses its credibility to its audience, and you do not want that to happen all because of an error that could have been avoided easily.

Further, most web content writers are aware of SEO trends. SEO stands for search engine optimisation and it is the aspect of a website that allows it to be seen in search results such as Google. With SEO strength combined with their writing prowess, web content writers can help position your website at a favourable rank on search engines while making sure that it looks good and it reads well on paper.